Ultimate guide to Webinars

Ultimate guide to Webinars Webinars are virtual events that are hosted online. They can be hosted by a single person or presented by a panel of experts who share their knowledge on a particular topic. Webinars provide an opportunity for attendees to learn from experts in a convenient and cost-effective way. While marketers use webinars […]

The Fundamentals of Virtual Events

Introduction Event planning comes down to the fundamentals. All events, in-person or virtual, are likely already part of your integrated marketing mix. Are you thinking about your in-person and virtual events holistically? Think about it. Your customers and prospects will attend both your in-person events and your virtual ones. They all work together with the rest […]

How to Host a Virtual Event

The Basics: You’ve decided that you want or need to plan a virtual event. So how do you do it? The planning process is very similar to that of any other event. Just as you would put yourself in your attendees’ shoes when planning an in-person event, you should do the same for a virtual […]

Build Engaging Webinar Content

Your content is everything. This step will take the longest, but if done right, your content will be worth it. Not only do webinars engage in the moment, but they can also be used after the fact on-demand, or be repurposed into eBooks, infographics, and blog posts. Tips for hosting a great webinar. 1.    Find […]

Benefits of Virtual Events

BENEFITS OF VIRTUAL EVENTS: WHAT TO KEEP IN A HYBRID FUTURE Event planning for the future? Take advantage of virtual event benefits to power up your next event for better success and engagement. The pandemic dramatically changed the way we schedule events and certainly gave virtual event platforms a moment to shine in the sun. […]

What is Virtual Event

Introduction The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event program. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate into virtual events?   And once you do, how do you […]

Webinar Marketing

Webinar Marketing Marketing your webinar is the next step. Without promotion, you won’t have registrants and without registrants, you won’t have attendees. Webinar success depends on marketing. There are a few must-have elements of webinar marketing. First, is an event website where attendees can register. The second is an email marketing campaign. Third, an additional […]